Learn How To Become The Go-To Facial Expert, Build A Fully Booked Diary AND Increase Your Income While Stepping Away From Generic, One-Size-Fits-All Protocols With The Bespoke Facialist Formula
Welcome To The Bespoke Facialist Formula! This is your Complete Blueprint for Mastering Bespoke Facials and Building a Thriving Skin Business. This transformative 6 month programme created by Multi Award Winning Skin Expert, Sarah Johnson Facialist will empower professionals with the skills, confidence and techniques needed to craft personalised treatments, attract loyal clients and position themselves as experts in bespoke skincare.
Does This Sound Like You?
Right now, you might be feeling stuck, overwhelmed, or even questioning whether you have what it takes to stand out as a facialist. You love skincare, but you’re unsure how to create truly bespoke treatments that deliver real, transformative results. You struggle with confidence when analysing skin, worried you’ll make the wrong recommendations. You see other facialists charging premium prices and attracting loyal clients—and you wonder how they do it. You want to build a thriving business, but you're not sure how to position yourself as an expert. You’re passionate about skincare and results-driven treatments, but deep down, you know you need more knowledge, structure, and confidence to truly elevate your craft. Imagine What’s Possible... After completing The Bespoke Facialist Formula, everything changes. ✔️ You’ll have the confidence to analyse any skin type and create customised treatment plans that get results. ✔️ You’ll know exactly how to position yourself as a sought-after facialist with premium, personalised services. ✔️ You’ll no longer second-guess your recommendations—you’ll trust your expertise and be able to charge accordingly. ✔️ You’ll attract a loyal, high-value client base who appreciate your knowledge and invest in your treatments. ✔️ You'll create your dream skin business that pays you your worth while providing you with the freedom you desire. This isn’t just another course—it’s the roadmap to transforming your career, mastering bespoke facial treatments and stepping into the role of an expert Facialist.
Perfect the Consultation Process
Craft a signature client journey - master the skills to provide in depth consultations and skin analysis to create unique results driven skin plans, tailored to each client's specific needs.
Master Bespoke Facial Treatments
Learn how to create your own signature, personalised facial treatments that deliver exceptional results and allow you to stand out from the competition.
Create a Premium Client Experience
Gain the knowledge on how to create a high end, luxury bespoke experience for your clients that keeps them coming back time and time again, allowing you to build a successful business and establishing yourself as the Expert.
Unlock The Secrets To Exceptional Facials And Long-Term Business Success
My bespoke approach has transformed the way I work with my clients and has helped me to win multiple awards. I have not only built a successful facial business but also created a roadmap for growth, success and client loyalty. Now, I’m passionate about sharing that knowledge with you. The Bespoke Facialist Formula will provide you with the tools and knowledge to be able to recreate my bespoke approach within your own business and to elevate your facial business. Whether you're taking your first steps into the world of skincare or looking to refine and elevate your existing facial business, I’m here to guide you every step of the way.
What you'll learn
How to create a Consultation Experience
Step away from boring consulations and learn how to create a consultation experience that acts as the foundation of your bespoke services. This will set you apart from the competition and ensure you deliver exceptional results that build client loyalty. (Module 2)
Master your own Bespoke Treatments
A clear breakdown of how to step away from traditional treatment protocols, guidance on how to design your own unique bespoke treatments and example client scenarios to build your confidence plus much more. (Module 3)
Bespoke Business Strategy made simple
Step by step simple pricing formula to ensure your bespoke treatments are profitable plus, learn how to step into the role as the trusted expert, identify your USP and build authority by sharing your knowledge. (Module 4) PLUS MUCH MORE!
Course Curriculum
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1
Terms & Conditions
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Course Agreement
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2
Welcome to The Bespoke Facialist Formula
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Welcome
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New Joiner Checklist
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Before You Begin
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3
Live Coaching Call Schedule
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Live Call Schedule (Updated Regularly)
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4
BONUS - Skin Business Bootcamp (Start here if you want quick 💸)
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Bootcamp Introduction
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Bootcamp Day 1
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Bootcamp Day 2
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Bootcamp Day 3
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Bootcamp Day 4
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Bootcamp Day 5
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Bootcamp Day 6
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Bootcamp Day 7
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Bootcamp Day 8
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Bootcamp Day 9
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Bootcamp Day 10
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Bootcamp Day 11
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Bootcamp Day 12
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Bootcamp Day 13
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Bootcamp Day 14
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5
Module 1 - The Bespoke Foundations
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Module 1 - Lesson 1: Introduction
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Module 1 - Lesson 2: What Does 'Bespoke' Mean In Skincare?
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Module 1 - Lesson 3: The Science Behind Tailoring Treatments
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Module 1 - Lesson 4: Personalisation - The Key To Longterm Skin Health
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Module 1 - Lesson 5: Define Your Dream Skin Business
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Module 1 - Lesson 6: Define Your Dream Business Workbook
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Module 1 - Lesson 7: Goal Setting & Tracking Workbook
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Module 1 - BONUS Money Mindset Reset For Facialists
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Module 1 - BONUS Money Blocks Quiz
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Module 1 - BONUS Money Affirmations
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Module 1 - BONUS Money Blocks Resources
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Module 1 - Summary
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6
Module 2 - The Consultation Process
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Module 2 - Lesson 1: Introduction
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Module 2 - Lesson 2: Why The Consultation Is The Most Important Part Of The Whole Process
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Module 2 - Lesson 3: The New Client Process
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Module 2 - Lesson 4: Skin Analysis Equipment
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Module 2 - Lesson 5: The Importance Of Tracking Results Over Time
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Module 2- Lesson 6: The Bespoke Facialist Formula Consultation Framework
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Module 2 - Lesson 7: Consultation Etiquette
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Module 2 - Lesson 8: How To Decide On The Right Bespoke Treatment For The Client
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Module 2 - Lesson 9: Consultation Process for existing clients
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Module 2 - Lesson 10: The Bespoke Facialist Formula Follow Up Process
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Module 2 - BONUS Skin Plan Template
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Module 2 - BONUS New client consultation questions
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Module 2 - BONUS Existing client consultation questions
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Module 2 - BONUS Aftercare template
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Module 2 - Summary
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7
Module 3 - Mastering Bespoke Facial Treatments
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Module 3 - Lesson 1: Introduction
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Module 3 - Lesson 2: Concept Of Offering Time vs Specific Treatment
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Module 3 - Lesson 3: Creating Your Own Bespoke Facial Experiences
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Module 3 - Lesson 4: Mapping out your treatment elements Example
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Module 3 - Lesson 5: Skin Concern & Solution Guide Example
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Module 3 - Lesson 6: The Practical Application
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Module 3 - Lesson 7: Pricing Your Bespoke Facial Treatments
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Module 3 - Lesson 8: Pricing Spreadsheet Tutorial
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Module 3 - Lesson 9: Prioritising Skin Concerns in Bespoke Facial Treatments
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Module 3 - Lesson 10: Example Client Scenarios
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Module 3 - Lesson 11: How To Elevate The Whole Experience
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Module 3 - BONUS The Bespoke Facialist Formula Pricing Spreadsheet
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Module 3 - BONUS Skin Concern Pyramid
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Module 3 - BONUS Examples of Bespoke Treatments I could create based on my offerings
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Module 3 - Summary
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8
Module 4 - Bespoke Business Strategy & Growth
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Module 4 - Lesson 1: Introduction
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Module 4 - Lesson 2: Positioning Yourself As The Expert
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Module 4 - Lesson 3: The Importance of Retailing
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Module 4 - Lesson 4: How To Launch The Bespoke Facialist Formula
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Module 4 - Lesson 6: How To Attract Your Dream Clients
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Module 4 - Lesson 7: My Go-To Business Tasks For Growth
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Module 4 - Lesson 8: Email Marketing
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Module 4 - Lesson 9: Social Media
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Module 4 - Lesson 10: Planning and Hosting Succesful Events
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Module 4 - Lesson 11: Bespoke Skin Transformation Programmes
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Module 4 - BONUS: Attracting Dream Clients Through Local Collaboration Document
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Module 4 - BONUS: Launch Plan Strategy
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Module 4 - BONUS How to tell clients about a Price increase
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Module 4 - Summary
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9
Module 5 - The VIP Membership Method
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Module 5 - Lesson 1: Introduction
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Module 5 - Lesson 2: What is a VIP Membership?
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Module 5 - Lesson 3: Creating Your Membership Plans
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Module 5 - Lesson 4: Getting Your Pricing Right
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Module 5 - Lesson 5: VIP Benefits & Perks
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Module 5 - Lesson 6: How To Market Your VIP Membership
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Module 5 - Lesson 7: How To Grow & Scale Your VIP Membership
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Module 5 - BONUS: VIP Membership Method Workbook
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Module 5 - Summary
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10
Module 6 - 3 Steps to 3K Cash Injection
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Module 6 - Lesson 1: Introduction
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Module 6 - Lesson 2: Plan, Create & Theme
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Module 6 - Lesson 3: Package & Design
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Module 6 - Lesson 4: Sell & Convert
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Module 6 - BONUS 3 Steps to £3K Worksheets
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Module 6 - Summary
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11
Social Media Content Planner
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July 2025 Social Media Planner
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August 2025 Social Media Planner
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September 2025 Social Media Planner
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12
Motivation & Momentum
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Motivation - If you've hit a wall
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For Mum's juggling Summer Holidays
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Saying No Without Guilt
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Overcoming Imposter Syndrome
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Overthinking & Procrastination
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The Fast Track Revenue Method
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13
Live Coaching Call Recordings with Sarah
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Tuesday 19th August 2025 (10.00am)
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Monday 4th August 2025
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Tuesday 22nd July 2025
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Tuesday 8th July 2025
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Tuesday 24th June 2025
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Monday 23rd June 2025
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Tuesday 10th June 2025
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Tuesday 27th May 2025
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Tuesday 13th May 2025
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Tuesday 19th August 2025 (19.00pm)
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14
Guest Expert Kayleigh Wilson - Mindset Coach
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Tuesday 12th August 2025
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Tuesday 15th July 2025
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15
BONUS - EXCLUSIVE DISCOUNT CODES
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Timely Online Booking Discount
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Silhouette Discount Code
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Louisa Webb - Skin Analysis Device Discount
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Aram Pro Skin Analysis Device Discount Code
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Matis Paris Skin Analysis Discount
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16
Bespoke Facialist Formula Referral Programme
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Referral Programme
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17
End of Programme Transformation Tracker
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End of Programme Transformation Tracker Worksheet
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Meet Your Skincare Expert
Hi, I’m Sarah — I'm a wife and Mum to two girls, a Multi-Award-Winning Facialist and a salon owner with 20 years of industry experience, including 16 years running my own successful business. Many years ago, I had a vision: to build a business that worked around my life as a Mum, allowing me to spend precious time with my family while creating transformative bespoke treatments for my dream clients—clients who valued my expertise and paid me my worth. The journey wasn’t always smooth. I set up my business during a recession at just 19! I survived a global pandemic while raising two small children and have navigated the many highs and lows of business ownership. But, through determination, resilience and refining my approach, I turned those challenges into opportunities. Today, I’m proud to say I’ve built a thriving business filled with high-vibe clients who trust me to care for their skin. My dream business not only allows me to do what I love, it also supports the life I’ve always wanted for my family. I get to drop my children off at school, pick them up every day and never miss a school performance—no Mum guilt here! Now after multiple requests, I want to help you to do the same. The Bespoke Facialist Formula is the exact blueprint I designed to create a business that sets me apart from the competition, pays me my worth, aligns with my life as a Mum AND allows me to truly make a difference in my clients lives. Whether you are just starting out in your skin career or looking to elevate your skills, this course will give you the tools, confidence and strategies to create a business—and a life—you’ll love. Are you ready to make your dream business a reality? Let’s make it happen together!
"It's absolutely inspiring to be taught by an Expert in the field.."
"I am a long-term client of Sarah's and have always been in awe of her skills as a Skin Specialist, so much so that when she told me that she was creating a course to train other professionals I jumped at the chance to book on. As an experienced Holistic Therapist I had received incredible training in Reflexology, Massage, Energy Work etc but felt that my facial training was pretty generic and just didn't go as deep as I would have liked. I specialise in creating bespoke, personalised treatments for my clients, and I wanted to be able to do the same with my Holistic Facials. Sarah's Bespoke Facialist Formula online course was exactly what I was looking for to gain a deeper understanding of bespoke Facial Treatments. She has such a clear and accessible teaching style that I felt supported from the start. It's absolutely inspiring to be taught by an Expert in the Field, and Sarah is exactly that - an Expert... and an amazing teacher too! I would not hesitate to recommend The Bespoke Facialist Formula to any therapist looking to deepen their knowledge of skin and bespoke facial techniques, with the bonus of learning from an award-winning, hands-on Therapist that has created a fantastic business for herself." - Vicky Rawcliffe, Multi Award Winning Therapist
"Sarah doesn’t hold back; she shares her knowledge, experience, and the exact strategies that have made her so successful"
"I first came across Sarah during the pandemic, and from the moment I saw how she presented her facial business, I knew she was one to follow. Her knowledge, passion, and confidence in skincare were evident in everything she shared, and her content was inspiring. It was clear she wasn’t just another beauty therapist—she was an expert. Over the years, I’ve watched Sarah take her business to incredible heights, winning multiple awards and consistently elevating both her skills and her brand. She has built a thriving skincare business through her dedication, professionalism, and a deep understanding of how to get real results for her clients. She doesn’t just follow trends—she sets the standard. What sets Sarah apart is not just her expertise but how she works. She approaches everything with precision, care, and a level of professionalism that is rare to find. She genuinely wants the best for her clients, and now, as a mentor, she brings that same energy and commitment to helping others become expert facialists. If you’re considering taking her course, you’re not just learning techniques—you’re gaining an inside look at how to build a successful, results-driven facial business. Sarah doesn’t hold back; she shares her knowledge, experience, and the exact strategies that have made her so successful. Whether you're just starting out or looking to refine your skills, learning from Sarah will be one of the best investments you make in your career." - Charlotte Sims, Charisma Beauty & Skincare
"Sarah's knowledge of skin is unmatched!"
"Sarah’s knowledge of skin is unmatched! From the very first consultation, she knew exactly what my skin needed and created a treatment plan that delivered real, visible results. I finally feel confident in my skin again!" Before seeing Sarah, I was overwhelmed with skincare advice and unsure what was actually right for my skin. She took the time to assess my skin in detail and explained everything in a way that made sense. Each facial felt completely tailored to me, and the improvements in my skin have been incredible. Sarah doesn’t just offer facials—she transforms your skin with her expertise!" - Louise, client of 12 years
"Sarah's mentoring completely transformed the way I approach my facials and my business"
"Sarah’s mentoring completely transformed the way I approach my facials and my business. I now feel confident analysing skin, creating bespoke treatments and charging my worth! Before working with Sarah, I felt stuck—I knew I wanted to offer high-end, results-driven facials, but I lacked the confidence to tailor my treatments properly and position myself as an expert. Sarah guided me step by step, helping me refine my skills, structure my services, and elevate my client experience. Now, I attract my dream clients, and I finally feel in control of my business. If you’re a facialist looking to level up, Sarah’s mentoring is invaluable!" - Melanie, Skin By Design
"If I could capture her passion and dedication to her business and our industry, I absolutely would."
"I’ve had the privilege of knowing Sarah as a business owner for almost five years, and I’m grateful to now call her a friend as well. She’s a true asset to our industry. Sarah holds herself to the highest standards, ensuring she always delivers on her promises. What makes her stand out is her ability to make you feel like you’re her top priority, going above and beyond expectations. This is evident not only in her client relationships but also in her business collaborations. She is incredibly organised, focused, and always seeking ways to grow both personally and professionally. If I could capture her passion and dedication to her business and our industry, I absolutely would." - Jayne Austin Matis UK Business Manager
The Bespoke Facialist Formula Programme
Ready implement The Bespoke Facialist Formula with confidence and create your dream business? Includes: ✔️ 6 Months Access to The Bespoke Facialist Formula ✔️ 6 Modules of Course Content ✔️ 6 Months of bi-weekly live Q&A Coaching Support worth £5,964 ✔️ Full access to my VIP Membership Method Training worth £497 ✔️ Full access to 3 Steps to £3k Cash Injection Training worth £497 ✔️ FREE Bonus Templates and Workshops worth £197 ✔️ FREE Bespoke Facial Pricing Spreadsheet worth £600 ✔️ Private WhatsApp Group worth £497 1 Payment of £2,997 Payment Plan Available Programme Valued at over £10,000!
Ready to achieve the facial business of your dreams?
Choose your preferred payment option below:
£2,997.00